My services
A flexible mix of creative and consultancy support, shaped around what your organisation needs most.
My process
How are we measuring success?
Before thinking about logos, layouts or campaign ideas, I want to understand what the work actually needs to achieve. Who are we talking to? What do we want them to think, feel or do differently? What would make this project genuinely successful? That might mean attracting new corporate partners, changing visitor behaviour, increasing participation, reaching a new audience or simply making an important idea impossible to ignore.
From there, I bring 18 years of experience across branding, campaigns, interpretation and storytelling to work out the best creative response. Sometimes that’s a new identity. Sometimes it’s a behaviour-change campaign, a publication, or exhibition.
For reports, brochures and other printed projects, I work with a trusted print specialist to provide a complete design-to-print service.
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Branding begins with understanding. I work closely with organisations to explore who they are, what they stand for, and who they need to reach. Through structured conversations and strategic thinking, I develop a small number of considered brand directions, refine the chosen route, and support implementation across key touchpoints where needed. The outcome is a clear, credible brand that communicates purpose, builds trust, and works consistently in the real world.
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Thoughtful, well-crafted design across print and digital. Includes reports, publications, social templates, and campaign assets. I’m highly experienced working within established brand guidelines and systems, ensuring consistency while still bringing clarity, creativity, and polish. This is ideal for organisations that need their work to feel cohesive, credible, and professionally executed across multiple channels.
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Big ideas brought to life across every touchpoint. I develop creative concepts and visual direction for campaigns, then translate them into a cohesive suite of assets – from print and digital to social, advertising and beyond. Giving you a strong campaign idea that works consistently wherever it needs to show up.
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I have extensive experience designing exhibition graphics for museums, science centres, and visitor attractions. This includes working with complex content, dual-language interpretation, and layered messaging for diverse audiences. I advise on content structure and tone as well as visual design, creating graphics that balance clarity with intrigue, drawing visitors in while supporting meaningful understanding. Every exhibition is approached with an awareness of space, flow, accessibility guidelines, and the real-world way people move through and engage with environments.
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I create illustration that supports understanding, emotional connection, and storytelling. This includes children’s illustration, species and wildlife illustration, and information-led illustration for educational contexts. Whether simplifying complex ideas, bringing species to life, or engaging younger audiences, my focus is always on clarity, accuracy, and purpose – using illustration to make content more approachable, memorable, and fun!
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I specialise in communicating complex scientific ideas in clear, engaging ways, helping organisations share their work with confidence, credibility, and impact. This includes infographics, reports, diagrams, educational materials, and interpretive content designed to make research, data, and evidence accessible to a wide range of audiences.
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Many organisations have an in-house designer working without senior creative support. Having worked in-house myself, I understand how valuable it is to have another creative mind to sound ideas off — especially when you’re embedded in the day-to-day. I offer flexible consultancy as an outside creative partner, bringing fresh perspective and practical thinking. This includes reviewing existing materials, identifying gaps or inconsistencies, helping teams prioritise the most effective ideas, and creating clear rules, templates, and online toolkits that support a consistent approach across all outputs. Sometimes this may lead to a rebrand, but other times its just about making sure there are clear rules for how your brand stays visible across platforms and collaterol.